Did you know that a slow host can create a revenue loss for your business?
Website load times have been identified as a crucial factor to measure the performance of a website. With the information deluge on the Internet, user’s patience levels have been continuously decreasing which can result in less leads and sales.
For e-commerce sites, web loading times are even more crucial than other sites. It has been found that a delay of microseconds can potentially cause a significant loss of revenue. Tests at Amazon revealed similar results: every 100 ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham 2007). Google discovered that a change in a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006).